Urban Clothing ? How Hip-hop Rules the World of Fashion
The popularity of urban clothing started at the birth of hip-hop in 1980’s. When the rappers were on the spotlight, they introduced not only a music genre but also endorsed a fashion statement among the youth. The living legend MC Hammer will always be remembered for the blousy pants he wore every time he performs breakdancing on stage with his music hits. Many predicted that it’s going to be like the other fads that fade away after a short time.
However, things turned out differently. In fact, more and more clothing companies have been producing creative designs to cater the increasing market demands. Customers are delighted because they have plenty of options to choose from. These days, this type of clothing is readily accessible by anyone with online retailers. Urban clothing is mainly characterized by wide leg pants and oversized shirts that seem to catch the attention of the people around them.
The colors used in the designs are highly contrasted and the graphics are often inspired by the graffiti art seen on gates and walls along the streets. These funky people also use sneakers, bling blings, snap back caps and other accessories that flash the sense of being cool. Some guys stick out their boxers and undershirts as part of their projection. Those who are financially capable wear heavy jewelries and gold chains like Big Daddy Kane.
Women were also into the same hip-hop fashion of men. But in the 1990’s, their choices started to shift from loose-fitting garments to womanly body huggers. Famous brands soon emphasized how women can maintain their feminine image while maintaining their hip-hop image. Later on, urban clothing for women expanded from casual short pants to dresses that depict fun and personal styles. They freely choose, match and experiment getups from their closet, an indicator that urban clothing need not be expensive.
Eventually, famous brands expressed their intention to add their products with a tinge of the hip-hop craze. Modern clothing brands such as Tommy Hilfiger, Adidas, Reebok and FUBU are currently associated with urban clothing. Currently, it has become more than an outfit but a creative part of culture. The main reason why it has penetrated the market is it brings comfort, originality and individuality that attract the users. Plain and uniform clothes limit the person from expressing who he/she really is. Because of this, it has continued to exist and be popular among those young at heart not only in the USA where it started but also in different countries.
the author talks about urban clothing.