Chapter Reorganization Organizational Operations Management – Standardization – Suning, The True
Unique because franchising in the management of replication requirements, Suning also special emphasis on the management of standardization, it is only possible to copy the standard stuff.
In fact, from a traditional agricultural civilization to modern industrial civilization, of which a significant symbol of the production and standardization of business management. In Suning, standardized management is the management system for the management of every aspect of every department, every post, people-smallest element management, development of small and thin in a scientific, quantifiable standards, and The run through into an interlocking process, in accordance with standard operation procedures and management. This management has been refined to determine the success or failure of each detail and attention to each direction between the standard and consistency, its goal is to determine the success or failure of the details of each standard, process-based, standardized, stylized.
Suning management standardization, standardization of processes mainly through the development achieved.
Every enterprise must have for its own operations management methods and means. General business understanding and definition of the different processes, Suning has clear systems for process definition, it requires business processes in any of the following six elements must be clear:
(1) goal: to get something.
(2) matters: the specific content of the work done.
(3) process: the completion of the order and the matter has to go through the steps.
(4) criteria: namely, to meet the specific requirements.
(5) method: the means and methods to complete the work.
(6) responsible: that is who is going to complete the whole matter, bear the ultimate responsibility.
To have a clear process, Suning’s approach is through a variety of work instructions and worksheets to solidify. In this way, no matter who, just follow the procedure done, the end result is the same, with personal ability, experience, power and status has nothing to do; in turn, no matter who do not follow the process to do if he would move an inch, everything was “ban.” Moreover, the process also makes the results of each work has traceability, that is, who’s wrong, goes wrong, how wrong can be traced, so that the work process to make more refined Suning.
Process also enables the work of all departments and all positions are more predictable and planned.
Suning the annual meeting of the year, such as marketing processes and content of the meeting include:
(1) meeting time.
(2) the content of the meeting.
(3) convene meetings of the department and the moderator.
(4) participate in the meeting of the departments and personnel.
(5) to be prepared before the meeting materials and material providers.
(6) was to prepare participants to do before.
(7) meeting the purpose and results to be achieved.
(8) on the outcome of the processing and tracking.
(9) Meetings organized by sector and job requirements.
Process according to the meeting, relevant to each department, every staff are well aware that they should do, when to do the meet the requirements, I believe that according to this process, the efficiency of the meeting must be very high.
Is worth emphasizing that a process of curing before the Su Ning, process optimization is often to do the work. Processes in relevant departments and personnel to discuss the process with the existence of omissions of the links or unreasonable links and content, is able to create value for customers. Here, clients not just customers outside the enterprise, it also includes the associated departments within the enterprise and job.
We all know that the most essential chain, the core of the problem is standardized operation and management, and on this basis, an extension of copy constant. This Suning view, is the scientific management theory in circulation management practices in the extension, copy and re-innovation.
Industrial Revolution, the steam engine and used widely to promote the automation of production become a reality, the community also will be greatly improved productivity, but with no matches, the large number of workers because of lack of standardization of training, scientific operation method, resulting in the use of advanced tools for unskilled, and then there’s not suited to management, inefficient and costly, is that during the production of typical characteristics.
In this context, a Red? Taylor Americans constantly tested in the factory, a systematic study and analysis of the methods of operation and movement of workers spent the time, and its conclusion as efficient production of universal law?? This is the source of scientific management. Scientific management emphasizes the mode of operation standardization, training, standardization, process standardization procedures, the implementation of piece rate pay system, separation of management and labor. These basic management principles of the attendant is high efficiency, low labor costs, the final expanded reproduction, creating a large-scale industrial production era. However, in order to present Taylor’s scientific management perspective, we can easily find, standardized and scientific management system, management thought has very much restricted. First, he considered the main motive for the workers the economy and workers are most concerned about is the money to improve their income, that “economic man” hypothesis; Second, Taylor’s scientific management attention only to technical factors, social factors do not attach importance to people; more important is that the “Taylor system” only solved the operational efficiency of individual specific problems, not solve the enterprise as a whole to the operation and management issues.
Suning pursue standardization is obviously not simply copy the large-scale industrial production during standardization of thought, but the standardization and “people-oriented” management spirit implanted with Suning Appliance Chain Management system into that in the chain standardization under the premise of Suning’s every employee must work to colleagues to establish legal responsibility; should have a very strong dedicated heart and dedication; from companies to individual employees have to shift attention away from the distribution of profits to increase their profits up. In this way, through the efforts of both sides, companies can create more profits than in the past, so that the interests of employees and the company share, and then by the staff and the companies share a common fate of the relationship.
Visible in Suning’s management system, standardization is not a simple textual representation, nor is it a concept, slogan, but not a big assembly line of the industrial age management thinking, but strictly according to the needs of the work of these Standard institutionalized and solidified into the business process to
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