Get Your Sales Catalogue Organized
When preparing a tender bid for a particular project you will need lots of resources like pricing, drawing, technical information and catalogue ready. Even though you were asked to prepare just a quotation you still need to prepare the catalogue.
In the stage lighting and sound business it is important to propose the system based on the client and the consultant requirement. After a site visit which the client will normally arranged and further discussion at their office you will need to start preparing the proposal and the tender bid.
In order to prepare a working system design it is essential to have latest product knowledge from different light and sound manufacturer. You will either gather the information and catalogue from the trade show and exhibition or visit their website. With so much information available how do you organized the catalogue and update it regularly?
Hard Copy Catalogue/Literature Arranged in Tray With Label
Look through the stack of catalogue that you bring back and keep the catalogue you wanted and throw away the catalogue of no used to you. Make it a habit to glance and read through the catalogue and literature. After all what is the use of going to the trade show if you do not read and understand the product.
Arrange the catalogue by the manufacturer or brand name. Arrange the tray in alphabetical order for easy identification.
Put the stack of catalogue in the tray with the latest or commonly used on the top stack. In this case whenever you need to find the data of the particular brand and model just go to the tray and pull out the tray with the particular brand name. You will find all different models in the tray.
Soft Copy of Catalogue Organized in Computer
Another very important method is to organize your catalogue in the soft copy format. The catalogue which is normally in PDF format can be store in the computer. You will save space and paper and easily keep it up to date in the computer.
In the trade show the exhibitor will normally give you a CD ROM with their company product literature or you can also download the PDF catalogue from the website and store it in your computer.
If you are working in a company with a few people in your team like the sales team and the technical team then it will be better to save it the computer server. The data literature and catalogue in server will be shared by your team. In this way I can copy and send the PDF catalogue by email to the client.
Get yourself in a habit to update the pdf catalogue whenever you browse the manufacturer website for information. Update your computer server regularly or every year. Move the old catalogue to another folder and update with the latest catalogue.
I find that it will take lot of times to update the catalogue to keep it updated. Without this regular updating you will not be able get the latest catalogue. I will spend about 5 hours a week to do the update. In my case I will only update the commonly used product range.
Lets get your sales catalogue organized from now on.
Artistic Controls is a specialized Light and Sound company in Malaysia providing solution for Stage Lighting, Sound System, Public Address System, Dimming System, and Audio Visual System for venue like Ballroom, Auditorium, Meeting Room, Churches and Houses of Worship, schools, universities.