quot;Nanjing made” Siemens home appliances brand new sail – Siemens, small household electrical appliances – HC Network Appliance Industry
After more than 150 days of construction, the global home appliances industry giants
Bosch And Siemens Appliance Group in Nanjing
Investment Of BSH Home Appliances Electric Park has been hosting the Games is the beginning. Yesterday, the small home appliances garden workshop was inaugurated Bosch and Siemens announced a small household electrical appliances field in China, a new sail. It is reported that total investment of 99 million U.S. dollars, more than 370,000 square meters of electrical park most of the works will be completed and put into production later this year.
Iron vacuum cleaner, etc., have small batch production
As 2004, the second largest foreign investment project in Nanjing, BSH Bosch and Siemens electrical appliances garden group success in China
Operation 10 years, the highlight of the second wave of large-scale investment and will become the group
Kitchen appliances , Vacuum cleaners, electric irons and other small household electrical appliances in the domestic production base. R & D centers, procurement centers and centers of international libraries will have this. This shows their confidence in China’s small household appliance market, strengthened the position of the headquarters of Nanjing as a group.
Currently, the park has electric iron, vacuum cleaner and some other products began small batch production. This part of the products are mainly exported to Europe in high-end market, use the “Siemens” and “Bosch” two
Brand . Next, the various series of products will gradually scale production, sold to the Chinese and global markets, Electric Park in 2010 will reach 10 million annual units.
Tailor-made to be a “China hand”
As the highest in Europe, the world’s third home
Electricity Century device manufacturers, Bosch and Siemens on the Chinese market seems very cautious, not ready to move into the Chinese market stood foreign products, but expect to be a “China hand”, tailor-made for the Chinese market, all kinds of small household appliances. With the completion of the workshop, Bossi on the Chinese market to open up the argument has ended.
Bosch Siemens Home Appliances Jiangsu Sell Wu, general manager of sales initially described to reporters Section
Planning The products look like: foreign domestic major carpet shop, vacuum cleaner features a relatively single, but most shops use of family
Floor , So in the future to market the traditional vacuum cleaner not only a function, but also the floor
Polishing Function. Another example is iron, the body will be designed to
Model Like clothes “to wear” on it, to stretch, smooth.
Pull billions of purchasing supporting industries
As the product terminals, Bossi Electric Park, will pull into the upstream production and related industries. Wu Bureau said early stages of development, where the purchase may be facing the country, but with the industrial development, close to procurement is necessary, which is bound to Nanjing and surrounding cities in the appliance industry core to form a circle. He predicted that there will not be put into operation less than the annual amount of 10.0 billion purchase.
Reporter has learned that many of the current domestic
Appliances raw materials
The device and other supporting companies are planning to Nanjing “camp”, and some have entered. In order to match with the scale of production, Jiangsu BSH Home Appliances Sales Company is also brewing capital increase.
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