China Lighting Industry Should Find Their Own Way in Replication
In today’s lighting industry, enterprises always shout they will launch new product, as well as some often shout their products are copied by others, the author can’t deny that a considerable portion of their products come from the innovation of genuine talent, but many of them fish in troubled waters and copy innovation. Of course it is just a simple copy, the hard core of innovative lighting is difficult to learn only through simple imitation. In fact, the harm caused by this copy is far less than the surface. Just from the consumer’s point of view, the aesthetic experience brought by is no longer unique and novel, so-called innovation of lamps only bring dull sense that due to the sameness everywhere, so its attraction decreases because of lacking distinctive idea and creativity. At the same time the diverse demands of consumer groups are also ignored, it is more serious that consumer’s overall satisfaction on lighting industry has decreased, which also has resulted lighting industry’s overall combat capability and reputation both declining.
If such vicious competition becomes increasingly intense, it will not only affect the lamps actuality, but also restrict the quality and standards of lighting industry development–the sameness of lighting will cause great waste of resources. Even the so-called innovators can achieve greater efficiency, but it is just temporary, because the consequences brought by homogenization is serious, more importantly, the brand and personality will loss, furthermore the industry development space and operating revenue will also be impacted. Moreover, the most fundamental is that it will directly destroy the innovative capacity of industry’s employees, and lead to increasing weakening.
What make the author delighted is that many ambitious people of industries have take up legal weapons to protect their legal rights, and also has achieved interim victory; however, the strength is far from enough for so-called innovators, so the author hopes that more manufacturers who suffered infringement can take actions and legal sanctions will be imposed to these so-called innovators, and make their efforts to eliminate the unhealthy competition in the industry and build industrial standard.
The differentiation competition or innovation should be the internal demand of healthy operation in the whole lighting industry eco-development, which also is an important basis for competitors to establish themselves in an unassailable position. From the overall social environment and market environment perspective, the innovation needs to be encouraged; from the micro-environment of enterprise, innovation needs to be encouraged much more, particularly institutionalized encouragement. Therefore, the creation of innovative mechanisms is a realistic way for innovating lighting and ensuring innovative quality and efficiency. At the same time, the management of innovative human resources and the implementation of personnel policy also should be strengthened; relevant government departments should strengthen market supervision and play an active role to guide enterprises.
Above provided by SelectChina.com, and find more China lighting Manufacturers / China lighting Products.